01 · The short version
Built to fit the budget.
Hubbard told us their budget was $14–16K, so I rebuilt the plan to fit it instead of cutting corners. Most of the drop comes from how we build, not from what they get. They still get every page, all four locations, the full blog and staff migration, and the SEO protection. SEO is the one line that actually went up.
Two things make that possible. Framer recently released a new toolset that changes how much of a build has to be done by hand, and we'll be using it throughout this project. And we put focused effort into a short window. Working that way lets us take on more projects through the year, which is what makes a lower price work without cutting corners.
02 · The first quote
Eight lines, $34,750.
Bars share one scale: the longest bar, Page build at $10,006, is 100%.
About 400 hours (including ~66 hours of project management and contingency) · 3–4 months · paid 40/30/30.
03 · The new plan
Six lines, $15,600.
Same scale as above ($10,006 = 100%), so the shrink is visible.
About 4 weeks · paid 50/25/25 ($7,800 / $3,900 / $3,900).
04 · What changed and why
Where the difference comes from.
Discovery → Kickoff
One kickoff call instead of stakeholder interviews. The page and address inventory runs by script.
Design
No separate wireframes and mockups. Designed on the live Framer site with 2 feedback rounds. Framer's new toolset (released October 22, 2026) lets us build directly on the site, and we'll use it throughout the project.
Building (site-wide + pages)
Pages share templates and are built directly in Framer. The homepage slider is dropped; one strong hero image usually converts better.
Content migration
Same ~132 posts and ~180 staff profiles, moved by script and checked item by item.
SEO protection
Same addresses, redirects, location markup and sitemap. All 11 blog category pages kept, plus a 30-day check after launch.
Integrations + QA/launch
Framer handles hosting, security certificate and speed. An accessibility pass replaces a formal WCAG audit. GA4 conversion tracking and the ADP link are kept.
Overhead
The first quote had about 66 hours of project management and contingency. On a 4-week job with one decision-maker, most of that goes away.
Focused schedule
We put concentrated effort into a short window instead of spreading it across months. Working this way lets us take on more projects through the year, and that is part of what lets us offer a lower price.
05 · Still included vs. smaller or gone
Nothing hidden.
Still included
Smaller or gone
- Stakeholder interviews→ One kickoff call
- 8 wireframes + 8 mockups→ Designed on the live site
- 2 revision rounds per phase→ 2 feedback rounds total
- Homepage slider→ One static hero
- Formal WCAG 2.1 AA audit→ Accessibility pass
- 3–4 months→ ~4 weeks
- 40/30/30 payments→ 50/25/25 payments
- Hosted on Josh's account until launch→ Hubbard's own Framer account from day one
06 · Talk track for Chris
If the customer asks.
CustomerWhy is this half the price?
ChrisMost of the drop is how the work gets done, not what you get. Framer released a new toolset that lets Josh build directly on the site, so there's no separate design stage. Pages share templates, content moves by script and is checked item by item, and the work happens in a focused four-week window. Your budget was $14–16K, so Josh rebuilt the plan to fit it.
CustomerAre we getting less?
ChrisA little, and it is listed plainly. Five things are smaller or gone: stakeholder interviews are now one kickoff call, wireframes and mockups are replaced by designing on the live site, revision rounds are 2 feedback rounds total, the homepage slider is one static hero, and the formal accessibility audit is an accessibility pass. Every page, location, blog post and staff profile is still included.
CustomerWill we lose our Google rankings?
Chris“No one can guarantee a perfect migration. What a careful migration can do is keep Google seeing the same pages, so nothing gives it a reason to rank them differently.” Same addresses, redirects for anything that moves, and a before and after check. SEO is the one line that went up.
CustomerWhy Framer instead of WordPress?
ChrisJosh has built and maintained both. WordPress has earned its place, but in his view it isn't the right foundation for where the web is heading. It dates back to 2003, and years of add-ons tend to weigh sites down. Framer is newer and lighter, so pages stay fast, there's far less upkeep, and your team can edit the site easily. Fast, clean sites are also what Google and AI answers favor when parents search for lessons. That's Josh's opinion from experience, and he stands by it.
CustomerWhy 4 weeks instead of 4 months?
ChrisA focused schedule, one decision-maker, no separate design stage, and shared page templates. Most of the project management and contingency time in the first quote isn't needed on a job this size.
CustomerWhat if we want the slider or mockups back?
ChrisThey can be added as a change. Josh quotes it first, at $125/hour, so there are no surprises.
CustomerDoes a faster build mean more risk?
ChrisNo. Josh designs and reviews everything, and every page and post is checked against the original before launch. The speed comes from Framer's new toolset and a focused schedule, not from skipping steps.
CustomerWhat about Spanish?
ChrisThat is a phase 2 add-on, from $4,500.
CustomerWhat happens next?
ChrisYou sign the agreement, pay the $7,800 start payment, and kickoff happens within a week.